Las Vegas · February 21–23, 2027 · By application-only
Craft Tequila's Premier Event Has Arrived
200 people who make and sell craft tequila for a living, all in one room, working on the issues that everyone faces every day. One track, so everyone hears the same thing. No consumer tickets. No expo hall. No pouring stations. No recordings.
Every attendee is reviewed. If you're not the right fit, we refund you in full, immediately.
NETWORK
Who's in the Room
Two hundred people who make and sell craft tequila for a living, all in one room, working on the issues that everyone faces every day. One track, so everyone hears the same thing.
No consumer tickets. No expo hall. No pouring stations. No recordings.
Craft Tequila Brand Founders
Building and growing a craft brand from the ground up.
Operations Leaders
Running the day-to-day of a craft tequila business.
Marketing Leaders
Driving demand, distribution, and brand awareness.
Master Distillers
Crafting the liquid for one or more craft tequila brands.
Vetted Sponsors
A handful of suppliers serving the craft tequila industry.
Your Hosts
Jay Baer & Maddie Jager, founders of The Tequila Report.
SCHEDULE
Three Days, One Track
Sunday, February 21
Unofficial meetup, 6:00pm.
Monday, February 22
Sessions 9am – 5pm (lunch provided)
Reception 6:30pm – 9:00pm. You can make a meal out of it. Or, meet up with old and new friends for a late dinner.
Tuesday, February 23
Sessions 9am – 1pm (box lunch provided for you to eat on-site or take to the airport)
TOPICS
What We'll Cover
Topics scheduled to include:
01 U.S. tequila drinkers behavior study, state of the industry, key trends, and 2027 predictions
02 How to maximize distributor relationships in the new reality
03 When is it time for chain retail, and how to succeed when you're there
04 How you can best support independent retail today
05 New agave and production trends
06 How to maximize data and AI to save time and reduce costly assumptions
07 What bartenders really want from craft tequila now
08 Craft tequila opportunities outside the United States
09 What's your story? An interactive workshop on how to differentiate your brand in a crowded marketplace
10 How to generate media coverage, and when is it time to pay for PR?
11 Latest trends in social media, including how to evaluate ROI vs. other marketing opportunities
12 How to maximize the benefit of events, tastings, and experiential marketing
13 How to boost your DTC business, and what online retailers need from you in 2027
We haven't fully finalized every topic, so if there's something you would love to learn at The Craft Tequila Conference that's not mentioned above, please email [email protected] ASAP and we'll consider it!
250 CRAFT BRANDS INVITED, INCLUDING
SPEAKERS
Operators, Not Motivational Speakers
The full speaker lineup will be announced soon. They are operators, not motivational speakers.
They are people like you who run craft tequila brands, buy for national chains, put bottles on back bars, move product online, and sell agave spirits outside the US.
Every one of them is bringing real numbers, real facts, and real advice.
The Craft Tequila Conference is all meat, no marshmallow.
Our six vetted sponsors get a few clearly labeled minutes of their own to tell you what they do, and that's the extent of what's for sale. Nobody can buy a seat on a panel, or a full-length speaking slot, period.
TICKETS
Lock in Your Seat
One price. No early bird, no flash sale, and no cap per company — bring as many people from your brand as you want. Every application is reviewed.
ADMISSION
$895
Craft tequila founders, operators, and the people who sell for them.
What's included
Every session, both days
The full American tequila consumer research presentation (costs us ~$15,000 to produce)
Lunch on Monday and Tuesday
Monday evening reception: drinks and heavy appetizers
A big discount on rooms at the conference hotel
Contact info for every attendee
Priority registration for next year's event
Every attendee is reviewed. If you're not the right fit, we refund you in full, immediately.
HOTEL
The AC Hotel Las Vegas Symphony Park
A new hotel in Symphony Park, a mixed-use district near Downtown Las Vegas — about 15 minutes from the airport, with usually great February weather. We'll be the only event on the property, and we take most of the rooms.
Your room isn't included in the ticket, but we've negotiated a rate well below the usual — we'll send a booking link once your registration is approved.
Apply to AttendFAQ
Frequently Asked Questions
How did you build the invite list?
By hand, out of the brands we know and write about. No purchased list, no trade directory.
Will my competitors be there?
Other craft brands will be there. They aren't your competition — craft brands aren't taking share from each other, every point the segment gains comes off the big brands.
Is this a pitch-fest?
No. Nobody sells you a program from the stage. Vetted sponsors get a few minutes each, and that's it.
Can I sponsor?
A small number of vetted partners are part of the program. Email [email protected].
Will sessions be recorded?
No. No video, no audio, no replay.
Craft tequila is the only part of this business that's growing, and it's still unknown in the mind of the average tequila drinker in the U.S.
Spend some time in February with the people working to change that.
The opportunity for craft tequila is clear, and it's right in front of us. We're bringing you together to help make sure your brand grows.
You'll leave knowing what the market actually wants, what your peers are doing (for real), and who to call when the next thing breaks.
200 seats total. We hope you're in one of them.
Apply to Attend