Las Vegas · February 21–23, 2027
Craft Tequila's Premier Event Has Arrived
200 people who make and sell craft tequila for a living, all in one room, working on the issues that everyone faces every day. One track, so everyone hears the same thing. No consumer tickets. No expo hall. No pouring stations. No recordings.
Every attendee is reviewed. If you're not the right fit, we refund you in full, immediately.
NETWORK
Who's in the Room
If this is you, we need you in Vegas:
Craft Tequila Brand Founders
Building and growing a craft brand from the ground up.
Operations Leaders
Running the day-to-day of a craft tequila business.
Marketing Leaders
Driving demand, distribution, and brand awareness.
Master Distillers
Crafting the liquid for one or more craft tequila brands.
Vetted Sponsors
A handful of suppliers serving the craft tequila industry.
Your Hosts
Jay Baer & Maddie Jager, founders of The Tequila Report.
SCHEDULE
Three Days, One Track
Sunday, February 21
Unofficial meetup, 6:00pm.
Monday, February 22
Sessions 9am – 5:10pm (lunch provided)
Reception 5:45pm – 7:45pm. You can make a meal out of it. Or, meet up with old and new friends for a late dinner.
Tuesday, February 23
Sessions 9am – 1:30pm (box lunch provided for you to eat on-site or take to the airport)
TOPICS
What We'll Cover
Topics scheduled to include:
01 13 data-backed truths every craft tequila brand needs to know
02 What chain retail wants from craft tequila brands
03 Distributors, reps and brokers: what they want and how to manage them
04 How craft brands win on-premise
05 Keynote: Tell your brand's story so people remember it
06 Education that moves bottles: teaching consumers and the trade
07 Selling online: DTC platforms, online retailers and what they need from you
08 Pricing, margins and cash: how craft brands stay in business
09 How does craft tequila grow 50% in the next 5 years?
We haven't fully finalized every topic, so if there's something you would love to learn at The Craft Tequila Conference that's not mentioned above, please email [email protected] ASAP and we'll consider it!
250 CRAFT BRANDS INVITED, INCLUDING:
SPEAKERS
Operators, Not Motivational Speakers
The full speaker lineup will be announced soon. They are building craft tequila brands, or helping those brands succeed.
They are people like you who run craft tequila brands, buy for national chains, put bottles on back bars, work with distributors and brokers, and move product online.
Every one of them is bringing real numbers, real facts, and real advice.
The Craft Tequila Conference is all meat, no marshmallow.
Our small number of vetted sponsors get a few clearly labeled minutes of their own to tell you what they do, and that's the extent of what's for sale. Nobody can buy a seat on a panel, or a full-length speaking slot, period.
TICKETS
Lock in Your Seat
One price. No early bird, no flash sale, and three seats max per company. Apply now and we’ll see you in Vegas.
ADMISSION
$895
Craft tequila founders, operators, distillers, and the people who market and sell for them.
What's included
Every session, both days
The full American tequila consumer research presentation (cost us ~$15,000 to produce)
Lunch on Monday and Tuesday
Monday evening reception
A big discount on rooms at the conference hotel
Contact info for every attendee
Priority registration for next year's event
Every attendee is reviewed. If you're not the right fit, we refund you in full, immediately.
HOTEL
The AC Hotel Las Vegas Symphony Park
A new hotel in Symphony Park, a mixed-use district near Downtown Las Vegas. It’s about 15 minutes from the airport, with usually great February weather. We'll be the only event on the property, and we take most of the rooms.
Your room isn't included in the ticket, but we've negotiated an exceptional deal on room rate that’s well below the usual, just $139/night plus tax. We’ll send a booking link once your registration is approved.
Apply to AttendFAQ
Frequently Asked Questions
How did you build the invite list?
By hand, out of the brands we know and write about. No purchased list, no trade directory.
Will my competitors be there?
Other craft brands will be there. They aren't your competition — craft brands aren't taking share from each other, every point the segment gains comes off the big brands.
Is this a pitch-fest?
No. Nobody sells you a program from the stage. Vetted sponsors get a few minutes each, and that's it.
Can I sponsor?
A small number of vetted partners are part of the program. Email [email protected].
Will sessions be recorded?
Nothing is recorded, so speakers and founders can talk about real numbers, real mistakes and real opportunities, without fear of something candid ending up on TikTok.
Craft tequila is the only part of this business that's growing, and it's still unknown in the mind of the average tequila drinker in the U.S.
Spend some time in February with the people working to change that.
The opportunity for craft tequila is clear, and it's right in front of us. We're bringing you together to help make sure your brand grows.
You'll leave knowing what the market actually wants, what your peers are doing (for real), and who to call when the next thing breaks.
200 seats total. We hope you're in one of them.
Apply to Attend